The consumer packaged goods sector is undergoing a transformation, with major developments disrupting its traditional model based on iconic brands, economies of scale and strong partnerships with distributors. New challenges are emerging, including:

• A more demanding generation of consumers, less influenced by traditional brand messages.
• The growing craze for wellness and healthy products.
• The rapid rise of small independent brands.
• The need to interact directly with consumers through new technologies and digitalization.

Efficient operations management, enhanced by the use of new technologies, now relies on complete visibility and seamless management of the supply chain, from suppliers to consumers. Our consultants specialized in the retail and consumer goods sector help navigate these transformations.

In an increasingly competitive environment, companies must be agile to respond quickly to changing consumer needs. Controlling the supply chain has become more complex due to several factors:

• The continued increase in raw material costs.
• More limited resources due to population growth.
• Increased consumption per capita, combined with a rise in the standard of living.
• Legislative and fiscal constraints aimed at promoting more responsible and sustainable consumption.
• Increased demand for quality fresh produce, coupled with a desire to reduce costs and a search for promotions.

The emergence of new markets on a global scale is significantly influencing demand, and at the same time, traditional players must adapt to new distributor requirements, such as direct sales and the development of local businesses.

To reduce its environmental impact and improve its balance sheet, the industry is investing in innovation, supported by consulting experts in the field of consumer products. Product segmentation and upmarket development directly affect the new product development (NPD) process and lifecycle management.

Exploiting available data is becoming a major asset to respond more effectively to consumer expectations, identify additional sales and proactively adjust strategies.

We support several major players in the consumer goods sector in setting up more agile structures and optimizing their operational performance. We help our clients define their end-to-end operations strategy and successfully complete their transformation.

• Digital transformation
• Implementation of organizational agility
• Change Management
• Improved operational efficiency
• Product innovation management

Our operations strategy consulting firm combines technical expertise, operational experience and in-depth business knowledge to support companies in the consumer goods sector in solving their problems and achieving sustainable results. We guarantee buy-in at all levels of the company, thus ensuring a sustainable and successful transformation. We have collaborated with renowned brands like Nestlé, Estée Lauder, Helen of Troy, etc. Click here to learn more.

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