It is with great pleasure that we spoke at the 19th Swiss Logistics Forum which took place at the Rolex Center of the EPFL on November 7th.

We talked about Omnichannel: the new Grail of customer experience.

A subject that fits perfectly with the theme of the day: E-commerce – Delivery whitin 2 hours, fiction or reality?

Below are a few photos and excerpts from the presentation

Omnicanal - Forum Suisse de logistique - Such Consulting

Forum Logistique Omnicanal Histoire

Omnicanal Forum Logistique 4 piliers

Omnicanal Forum Logistique Enjeux Supply Chain

Forum logistique Omnicanal Nike

Omnichannel Definition:

The term “omnichannel” or “omnicanality” refers to the mobilization and use of all possible sales and contact channels between a company and all its customers. The term omnichannel can be adopted with regard to contacts originating from the company, or taken by the initiative of prospects and customers. It is a combination of physical and digital channels (“Phygital”). There must be a persistent relationship between these different channels. Omnichannel is also a form of evolution of multichannel. In this evolved form, there is an optimization of the simultaneous use of the available channels.

It is with great pleasure that we spoke at the 19th Swiss Logistics Forum which took place at the Rolex Center of the EPFL on November 7th.

We talked about Omnichannel: the new Grail of customer experience.

A subject that fits perfectly with the theme of the day: E-commerce – Delivery whitin 2 hours, fiction or reality?

Below are a few photos and excerpts from the presentation

Omnicanal - Forum Suisse de logistique - Such Consulting

Forum Logistique Omnicanal Histoire

Omnicanal Forum Logistique 4 piliers

Omnicanal Forum Logistique Enjeux Supply Chain

Forum logistique Omnicanal Nike